Search Results - subject:"Utilitarian values"

Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk

Sharma, Tripti Ghosh; Tak, Preeti; Kesharwani, Ankit - In: Journal of internet commerce 19 (2020) 3, pp. 346-372

Persistent link: https://www.econbiz.de/10012258253

Hedonic and utilitarian values behind engagement of online consumers

Zeba, Farrah; Shaheen, Musarrat; Krishnankutty, Raveesh - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 1-20

Persistent link: https://www.econbiz.de/10012292165

Product performance and its role in airline image generation and customer retention processes : gender difference

Han, Heesup; Shim, Changsup; Lee, Won Seok; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 536-548

Persistent link: https://www.econbiz.de/10012179435

Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis

Gohary, Ali; Hanzaee, Kambiz Heidarzadeh - In: Arab Economic and Business Journal 9 (2014) 2, pp. 166-174

This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate...

Persistent link: https://www.econbiz.de/10011936881

Personality traits as predictors of shopping motivations and behaviors : a canonical correlation analysis

Gohary, Ali; Hanzaee, Kambiz Heidarzadeh - In: Arab economic and business journal 9 (2014) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10011821669

Role of shopping values and web atmospherics in e-satisfaction and repurchase intention

Vijay, T. Sai; Prashar, Sanjeev; Parsad, Chandan - In: Journal of internet commerce 16 (2017) 1, pp. 32-52

Persistent link: https://www.econbiz.de/10011804430

Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model

Somkiat Eiamkanchanalai; Nuttapol Assarut - In: Global business & economics review 18 (2016) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10011738547

Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Nejati, Mehran; Parakhodi Moghaddam, Parnia - In: Young Consumers 13 (2012) 4, pp. 337-344

Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young …‐test to analyze the collected data. Findings – The findings revealed that both hedonic and utilitarian values are significant …

Persistent link: https://www.econbiz.de/10015044315