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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of production economics"
~person:"Brodie, Roderick J."
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Betriebliche Wertschöpfung
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Brodie, Roderick J.
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production economics
Journal of service theory and practice : JSTP
2
Marketing theory
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Business-to-business brand management : theory, research and executive case study exercises
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and
value
cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
3
The plurality of co-existing business models : investigating the complexity of
value
drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
Saved in:
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