Search Results - subject:"Value‐in‐use"

Customer-based destination brand equity modeling : the role of destination resources, value for money, and value in use

Chekalina, Tatiana; Fuchs, Matthias; Lexhagen, Maria - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 31-51

Persistent link: https://www.econbiz.de/10011915332

Anmerkungen zur Herleitung von Diskontierungssätzen nach IAS 36 mittels WACC-Ansatz und CAPM

Haaker, Andreas - In: IRZ : Zeitschrift für internationale Rechnungslegung 13 (2018) 4, pp. 171-173

Persistent link: https://www.econbiz.de/10011819989

Conceptualizing and communicating value in business markets : from value in exchange to value in use

Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90

Persistent link: https://www.econbiz.de/10011822306

Obstacles to upgrading customer value‐in‐use in retail banking

Lähteenmäki, Ilkka; Nätti, Satu - In: International Journal of Bank Marketing 31 (2013) 5, pp. 334-347

experience and value‐in‐use has been suggested as a good starting point for customer orientation. However, research on its … organisational development necessary to generate value‐in‐use in a retail‐banking context. …

Persistent link: https://www.econbiz.de/10014761120

A service science approach for improving healthy food experiences

Mahr, Dominik; Kalogeras, Nikos; Odekerken‐Schröder, Gaby - In: Journal of Service Management 24 (2013) 4, pp. 435-471

innovations. The purpose of this article is to adopt a value‐in‐use perspective to conceptualize healthy food consumption as … conceptualizes and validates healthy food experiences as value‐in‐use offerings. The proposed service science approach accounts for …

Persistent link: https://www.econbiz.de/10014894581

Obstacles to upgrading customer value-in use in retail banking

Lähteenmaki, Ilkka; Nätti, Satu - In: The international journal of bank marketing : IJBM 31 (2013) 5, pp. 334-347

Persistent link: https://www.econbiz.de/10009787623

A service science approach for improving healthy food experiences

Mahr, Dominik; Kalogeras, Nikos; Odekerken-Schröder, Gaby - In: Journal of service management 24 (2013) 4, pp. 435-471

Persistent link: https://www.econbiz.de/10009790187

Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements

Grönroos, Christian; Helle, Pekka - In: Journal of Business & Industrial Marketing 27 (2012) 5, pp. 344-359

Purpose – Relationship is based on the idea of creating a win‐win situation for parties involved in a business engagement. The purpose of the article is to develop a model of mutual value creation and reciprocal return on relationships (ROR R ) assessment, which enables calculation of joint...

Persistent link: https://www.econbiz.de/10014843123

Usage center – value cocreation in multi-actor usage processes

Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried - In: Journal of Service Theory and Practice 27 (2017) 4, pp. 721-737

Purpose The purpose of this paper is to advance extant theorizing around resource integration by conceptualizing and delineating the notion of a usage center. A usage center consists of a combination of interdependent actors that draw on resources across their individual usage processes to...

Persistent link: https://www.econbiz.de/10014907458

Usage center : value cocreation in multi-actor usage processes

Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 721-737

Persistent link: https://www.econbiz.de/10011730605