Kusnirova, Dana; Durisova, Maria; Bubeliny, Oliver - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-25
The paper aims to identify, characterize, and determine the method of managerial activities in the value creation … contemporary literature, leading to the creation of a procedural model for effective value creation in B2B environments. This model …, value identification, determination of value creation variants, and feedback evaluation. To empirically validate this …