Gnecchi, Flavio - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2
In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the fact that the opportunities embodied by...
