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Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?
Ochieng, Haggai Kennedy
;
Kim, Sungsoo
- In:
East Asian Economic Review (EAER)
23
(
2019
)
4
,
pp. 381-407
that, contrary to conventional beliefs, most Africans surveyed perceive
value
proximity
with Korea through the values …
Persistent link: https://www.econbiz.de/10015397851
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