Search Results - subject:"Value co‐creation"

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim … manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the …

Persistent link: https://www.econbiz.de/10013382454

Social networks marketing, value co-creation, and consumer purchase behavior : combining PLS-SEM and NCA

Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-21

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could …

Persistent link: https://www.econbiz.de/10013471443

Recognition of wastes from value co-creation in industrial services in startups

Bonamigo, Andrei; Barbosa, Matheus Antunes Goulart; … - In: International journal of innovation : IJI journal 10 (2022) 3, pp. 461-482

Persistent link: https://www.econbiz.de/10013474347

Co-creation as choreography

Haanpää, Minni - In: Qualitative market research : an international journal 25 (2022) 5, pp. 614-624

Persistent link: https://www.econbiz.de/10013454969

Reviving tradition-bound products : a case of value co-creation using rhetorical history

Ishizuka, Chikako; Kuo-Che, Tseng; Kishi, Yasuyuki - In: Service business 16 (2022) 4, pp. 1015-1033

Persistent link: https://www.econbiz.de/10013459519

Research on value co-creation elements in full-scene intelligent service

Wang, Weina; Zhang, Hong; Gupta, Sumeet - In: Data science and management : DSM 5 (2022) 2, pp. 77-83

into the value co-creation logic in full-scene intelligent service by exploring the value co-creation elements using a data … co-creation opportunities. … on full-scene intelligent service. This study also helps small and medium-sized enterprises to explore and exploit value …

Persistent link: https://www.econbiz.de/10014517954

Building CSR communication in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism

Nizar Fauzan; Pensri Jaroenwanit - In: Creative business and sustainability journal 44 (2022) 2, pp. 95-113

Persistent link: https://www.econbiz.de/10014250714

Studies on the digital transformation of incumbent organizations : causes, effects and solutions for banking

Dehnert, Maik - 2022

Traditional organizations are strongly encouraged by emerging digital customer behavior and digital competition to transform their businesses for the digital age. Incumbents are particularly exposed to the field of tension between maintaining and renewing their business model. Banking is one of...

Persistent link: https://www.econbiz.de/10013260098

A multidimensional practice-based framework of interactive value formation

Thuy Luyen; Shabbir, Haseeb; Dean, Dianne - In: Journal of service research 25 (2022) 2, pp. 281-300

Persistent link: https://www.econbiz.de/10013268021

The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision : the women's antenatal classes move on the web

Bonciani, Manila; Corazza, Ilaria; De Rosis, Sabina - In: Italian journal of marketing : ITJM 2022 (2022) 1, pp. 59-85

Persistent link: https://www.econbiz.de/10013173049