to the same outcome; (2) compared with other antecedent conditions, networking ability and diverse value co-creation with …

Interaction is at the core of value co-creation. Consumer engagement in live streaming interactions not only results in … obtaining additional product information but also gains interactive value. From the perspective of value co-creation, this paper … influencer live streaming. Further, this paper designs an incentive mechanism to attract consumers to participate in value co-creation …

serves. By adopting this approach, we place emphasis on how the value co-creation concept, which is reinforced by the social … and making a link with Formula 1 motor racing, we elucidate the value co-creation process and reveal how the social impact …

from value co-creation (VCC). The purpose of this paper is to provide a comprehensive overview of the activities and …

-defined stakeholder engagement mechanisms can facilitate value co-creation in service ecosystems. Moreover, when regulative and normative …