Search Results - subject:"Value cocreation"

Did you mean: subject:"Value creation" (16,159 results)

Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024

West, Shaun (ed.); Meierhofer, Jürg (ed.); … - Smart Services Summit <6., 2024, Zürich> - 2025

artificial intelligence in service ecosystems. The book explores the dynamics of value co-creation and examines how digital tools …

Persistent link: https://www.econbiz.de/10015404881

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity : moderation of perceived-health-beliefs

Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir … - In: The service industries journal 45 (2025) 2, pp. 277-302

Persistent link: https://www.econbiz.de/10015194288

Digital Marketing Strategies for Value Co-Creation 2e : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2025 - 2nd ed. 2025.

Recovery and OBCs -- 10. Value Co-Creation Sphere -- 11. Influencer Marketing -- 12. Artificial Intelligence and Customer …Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of …

Persistent link: https://www.econbiz.de/10015408960

Kernkompetenz Empathie: digitale Service-Ökosysteme personennah gestalten

Gebbing, Pia; Lattemann, Christoph; Michalke, Simon; … - In: HMD Praxis der Wirtschaftsinformatik 59 (2022) 5, pp. 1269-1280

Für Dienstleister ist Empathie zu einer wichtigen Kompetenz im Rahmen der gemeinsamen Wertschaffung in digitalen Service Ökosystemen geworden. Um den technologie-vermittelten Austausch einer Dienstleistung gestalten und navigieren zu können, ist es wichtig, die Bedürfnisse und Werte der...

Persistent link: https://www.econbiz.de/10015193032

Value co-creation in public social media at different stages of the new product development process: A case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of Marketing and Consumer Behaviour in Emerging … (2022) 1, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim … manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the …

Persistent link: https://www.econbiz.de/10015207163

Social networks marketing, value co-creation, and consumer purchase behavior: Combining PLS-SEM and NCA

Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-21

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could …

Persistent link: https://www.econbiz.de/10014332639

Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent Business & Management 9 (2022) 1, pp. 1-32

Value co-creation has become an essential strategy in business that encourages customer involvement in creating … influence customer decision making in purchasing products online. The purpose of this study is to identify the role of value co-creation … utilizing Structural Equation Model (SEM) with SmartPLS 3.0. The main point of our findings in this study is that value co-creation …

Persistent link: https://www.econbiz.de/10014505525

Value co-creation and perceived value: A customer perspective in the hospitality context

Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European Research on Management and Business Economics … 28 (2022) 1, pp. 1-10

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in …

Persistent link: https://www.econbiz.de/10014525685

Co-destruction of value: A stakeholder conceptual review

Ogunbodede, Olabode - In: International Journal of Business Science & Applied … 17 (2022) 1, pp. 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Persistent link: https://www.econbiz.de/10013288391

Boundary work in value co-creation practices : the mediating role of cognitive assistants

Mele, Cristina; Russo Spena, Tiziana; Marzullo, MariaLuisa - In: Journal of service management 33 (2022) 2, pp. 342-362

Persistent link: https://www.econbiz.de/10012880729