interactions and cooperation, thereby enhancing the value of these brands. Design/methodology/approach The study adopts a value co-creation … test this model and assess the influence of cluster social capital on brand value co-creation. Findings The findings reveal … that cluster social capital significantly impacts stakeholder participation in value co-creation activities, thereby …

crisis communication theory. The findings also suggest value co-creation ought to be a priority for this agenda moving …

value co-creation behavior, resulting in increased brand trust. Additionally, it unveils how brand trust and the perception … confirm the positive association between source credibility and customer value co-creation (i.e. customer participation and … customer value co-creation behavior significantly promotes brand trust. Finally, findings indicate that brand trust and the …

. Counterintuitively, the combination of active opportunism and defensive coping strategy presents an opportunity for value cocreation due …

Purpose This paper aims to explore whether, how and when influencers’ value co-creation behavior in a post … influencer’s recommendation. Based on value co-creation theory and consumer inference, this paper proposes that consumers infer … influencers have more expertise with and more favorable attitude toward the product from value co-creation. Consequently, such …

and commitment, providing inputs to the value co-creation process. Originality/value The research presents relevant … contributions to academia by deepening the understanding of the role of different service channels in value co-creation and customer …

. Crowdsourcees’ active participation in platform value co-creation is the key to success for this business model. This study aims to … explore the influence of platform governance mechanisms on crowdsourcees’ participation in value co-creation on the platform … governance mechanisms on crowdsourcees’ value co-creation intentions and discussed the role of community diversity in this model …

Purpose This study aims to examine the impact of Lean 4.0 practices on value co-creation in the dairy ecosystem. Design … potential empirical impacts of the relation between Lean 4.0 and value co-creation are elucidated, it is possible to direct … the dairy production system. Lean 4.0, linked to value co-creation, allows the integration of the production sector with …

value co-creation model in health information service with a focus on collaborative and interactive with users. The deep … amongst the first to propose a service resource management model in I-HISS, considering the value co-creation of the user in …