Search Results - subject:"Value cocreation"

Did you mean: subject:"Value creation" (16,167 results)

The impact of social media marketing on healthcare : Influence on value co-creation, brand equity, and customer engagement

In: Strategic Direction 40 (2024) 8, pp. 8-10

writer who adds their own impartial comments and places the articles in context. Findings The paper examines how value co-creation …

Persistent link: https://www.econbiz.de/10015356025

Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation

Abbass, Zakaria; Benjelloun Andaloussi, Omar; Rais, … - In: Social Responsibility Journal 20 (2024) 10, pp. 2295-2313

(CBBE), with a focus on the mediating role of customer value cocreation (CVCC). The objective is to understand the direct …

Persistent link: https://www.econbiz.de/10015356415

How green entrepreneurial orientation leads to business success? : a resource base and resource dependency perspectives

Qin, Chengbin; Ailikamujiang, Aimaitijiang; Jing, Tao - 2024

Persistent link: https://www.econbiz.de/10015339800

Beyond cash : a user-centric approach to mobile payment growth, service failure tolerance and continuance intention

Ankrah, Shadrach Twumasi; He, Zheng; Asare-Kyire, Lydia; … - In: Total quality management & business excellence 35 (2024) 15/16, pp. 1847-1878

Persistent link: https://www.econbiz.de/10015178457

The coordination mechanism of value co-creation between developers and users in digital innovation ecosystems

Zhang, Xiaoxu; Yang, Linchao; Gao, Tianyu; Zhou, Wenyong - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10015191237

Examining customer value cocreation behavior in boutique hotels : hospitableness, perceived value, satisfaction, and citizenship behavior

Yu, Chenyang; Liang, Lena Jingen; Choi, Hs Chris - In: Tourism analysis : an interdisciplinary tourism & … 29 (2024) 2, pp. 221-237

Persistent link: https://www.econbiz.de/10015407415

Are you a trend setter or a straggler? : social drivers and customer shift toward co-creating value with self-service technologies

Galdolage, Badra Sandamali - In: International journal of emerging markets 19 (2024) 9, pp. 2366-2384

Persistent link: https://www.econbiz.de/10015375370

Understanding the relationships between B2C and C2C value co-creation in the universities : the mediating role of brand awareness

Long Hoang Le; Duong, Giang Huong; Chang, Yung-Chi - In: Journal of marketing for higher education 34 (2024) 2, pp. 437-457

Persistent link: https://www.econbiz.de/10015189664

Innovation, Internationalization and Entrepreneurship

Korsakienė, Renata (contributor); … - 2021

Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...

Persistent link: https://www.econbiz.de/10014323786

Open innovation: An explorative study on value co-creation tools for nation branding and building a competitive identity

Kleber, Daniel Marco Stefan; Juusola, Katariina - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-13

suggest the use of open innovation-based approaches, such as value co-creation, as new potential tools for such purposes. This … branding in building a competitive identity. The authors argue that applying open innovation-based value co-creation frameworks …

Persistent link: https://www.econbiz.de/10014329465