Esawe, Ahmed Taher; Esawe, Karim Taher; Esawe, Narges Taher - In: Consumer Behavior in Tourism and Hospitality 19 (2023) 1, pp. 55-69
resistance to innovation in eco-hotel enterprises and the moderating influence of value co-creation based on the service … reveal that adopting environmentally sustainable innovation practices and consumers’ participation in value co-creation can … negatively influence consumer resistance to innovation. In addition, value co-creation partially moderates the influence of …