Search Results - subject:"Value cocreation"

Did you mean: subject:"Value creation" (16,152 results)

Unlocking value co-creation in entrepreneurial ecosystems : the vital role of institutions

Inada, Yuko - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-24

value co-creation. To extend the limited literature on value creation through entrepreneurship education among stakeholders …

Persistent link: https://www.econbiz.de/10014554002

Managing start-up : incumbent digital solution co-creation : a four-phase process for intermediation in innovative contexts

Garcia Martin, Patricia Carolina; Sjödin, Rönnberg David - In: Industry and innovation 31 (2024) 5, pp. 579-605

Persistent link: https://www.econbiz.de/10014554203

The different shades of innovation emergence in smart service systems : the case of Italian cluster for aerospace technology

Troisi, Orlando; Visvizi, Anna; Grimaldi, Mara - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1105-1129

Persistent link: https://www.econbiz.de/10015081111

Smart cash point in a B2B market to enable service innovation : towards transparency and shared intentions- a case study

Megaro, Antonietta - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1162-1173

Persistent link: https://www.econbiz.de/10015081122

Co-creating sustainability : transformative power of the brand

Palakshappa, Nitha; Bulmer, Sandy; Dodds, Sarah - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 9/10, pp. 820-850

Persistent link: https://www.econbiz.de/10015050095

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

Theorizing the costs of self-service technologies and co-creation by design

Darmody, Aron; Zwick, Detlev - In: Journal of macromarketing 44 (2024) 1, pp. 6-13

Persistent link: https://www.econbiz.de/10014584702

Developing a framework of sustainable consumption in retailing contexts

Saha, Victor; Jebarajakirthy, Charles; Sreen, Naman; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 178-188

Persistent link: https://www.econbiz.de/10014631687

Why co-working spaces in an analogical environment exhibit different recovery abilities under the COVID-19 shock? : evidence from China

Wei, Wanyue; He, Zheng; Xiang, Guangming - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-12

to the same outcome; (2) compared with other antecedent conditions, networking ability and diverse value co-creation with …

Persistent link: https://www.econbiz.de/10015074455

Consumer engagement in live streaming commerce : value co-creation and incentive mechanisms

Zhang, Yanfen; Xu, Qi - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Interaction is at the core of value co-creation. Consumer engagement in live streaming interactions not only results in … obtaining additional product information but also gains interactive value. From the perspective of value co-creation, this paper … influencer live streaming. Further, this paper designs an incentive mechanism to attract consumers to participate in value co-creation …

Persistent link: https://www.econbiz.de/10015117867