Purpose The purpose of this study is to understand how humanitarian service triad members contribute to value co-creation …

destination brands through co-creation. This study examines value co-creation, social commerce information sharing, and … positively influenced by value co-creation. Additionally, social commerce information sharing mediates the relationship between … value co-creation and destination brand equity. Practical implications The article adds new insights to tourism marketing by …

in value co-creation, which, in turn, increases the prospects of re-patronage intention. Moreover, sensation …-seeking moderates between consumer empowerment and customer value co-creation. Research limitations/implications Customer-dominant logic … and sense-making theory present interesting insights where customer empowerment and value co-creation have a positively …

staff and attach meaning to these settings evokes a sense of place identity, a critical resource in the process of value co-creation. …

Purpose The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media … organizations to understand the impact of age, gender, peer influence on value co-creation activities at BOP using social media …