Search Results - subject:"Value cocreation"

Did you mean: subject:"Value creation" (16,167 results)

"A social justice logic" : how digital commerce enables value co-creation at the bottom of the pyramid

Utami, Hesty Nurul; Alamanos, Eleftherios; Kuznesof, Sharron - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 816-855

Persistent link: https://www.econbiz.de/10012607857

Sustainable value co-creation at the Bottom of the Pyramid : using mobile applications to reduce food waste and improve food security

Apostolidis, Chrysostomos; Brown, David M.; Wijetunga, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 856-886

Persistent link: https://www.econbiz.de/10012607860

How does value co-creation transform quality of life at the bottom of the pyramid?

Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, Md Afnan - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 962-992

Persistent link: https://www.econbiz.de/10012607864

From customer value co-creation behaviour to customer perceived value

Thi Bich Hanh Tran; Anh Dung Vu - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 993-1026

Persistent link: https://www.econbiz.de/10012607867

Institutional theory, culture and value co-creation : how do they stick together in donation?

Klafke, Renata; Urdan, André Torres; Didonet, Simone Regina - In: International review on public and non-profit marketing 18 (2021) 3, pp. 447-466

Persistent link: https://www.econbiz.de/10012617339

Continuing the development of the public service logic : a study of value co-destruction in public services

Engen, Marit; Fransson, Martin; Quist, Johan; Skålén, Per - In: Public management review 23 (2021) 6, pp. 886-905

Persistent link: https://www.econbiz.de/10012514198

Interactive value formation : drivers and outcomes from Airbnb guests' perspectives

Sthapit, Erose; Bjørk, Peter - In: Scandinavian journal of hospitality and tourism 21 (2021) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10012517160

Brand value co-creation in the social commerce era : empirical evidence from Iran

Rezaei, Saeid; Hajli, Nick; Ghadamosi, Ayantunji; … - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10012519225

Generating and sustaining value through guided tour experiences' co-creation at heritage visitor attractions

Bezova, Kamila; Azara, Iride - In: Tourism planning & development 18 (2021) 2, pp. 226-244

Persistent link: https://www.econbiz.de/10012497179

Co-creating value in desert tourism experiences

Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia - In: Tourism planning & development 18 (2021) 2, pp. 245-265

Persistent link: https://www.econbiz.de/10012497180

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