Purpose This paper aims to examine the influence of value co-creation by external and internal stakeholders of … service solutions between the value co-creation strategies of organizations and customer loyalty is also investigated in a … relationships through value co-creation. Findings This study indicates that coordinated efforts to create value by external and …

Purpose Extant branding literature is dominated by a metaphorical view of value co-creation in which the roles of brand … professionals understand brand value co-creation and perceive their role in facilitating it, with the aim of questioning its …, reciprocity and citizenship as the gateways provided by the firm for value co-creation to happen. Despite their enthusiastic …

labor, employee satisfaction, value co-creation, co-production intensity, and their effects on customer satisfaction. Design … model. Findings The results of this study indicate that co-production influences deep acting, surface acting, value co-creation … satisfaction. Meanwhile, employee satisfaction and value co-creation increase customer satisfaction, whereas co …

intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially in the …

value co-creation. The institutional purposes of empowering the patients and involving them in the provision of care require …

Purpose The purpose of this paper is to investigate the significance of value co-creation to the UK animal healthcare …/methodology/approach Value co-creation constructs in the sector were identified and measured using a mixed methods approach comprised of … professional survey data loaded onto seven latent factors, with strong value co-creation dimensions identified. Research …