The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty that they would charge for the use of their brand, applying multivariate techniques from market references. The study has been based on a...

The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty that they would charge for the use of their brand, applying multivariate techniques from market references. The study has been based on a...

This article analyzes the extent to which accounting standards adequately re ects the value of intangible assets as well as its usefulness for financial agents in the process of buying and selling companies. Based on a sample that includes price of private transactions and listed companies from...

This article analyzes the extent to which accounting standards adequately re ects the value of intangible assets as well as its usefulness for financial agents in the process of buying and selling companies. Based on a sample that includes price of private transactions and listed companies from...

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the...

Der vorliegende Beitrag zeigt auf der Basis einer umfassenden Dienstleistungsdefinition, die den Dienstleistungsprozess in den Vordergrund stellt, dass die wesentlichen Werttreiber im Dienstleistungsprozess vornehmlich im Bereich des Intellektuellen Kapitals zu suchen sind. Gleichzeitig wird die...

Der vorliegende Beitrag zeigt auf der Basis einer umfassenden Dienstleistungsdefinition, die den Dienstleistungsprozess in den Vordergrund stellt, dass die wesentlichen Werttreiber im Dienstleistungsprozess vornehmlich im Bereich des Intellektuellen Kapitals zu suchen sind. Gleichzeitig wird die...