Search Results - subject:"Value in Use"

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy

Akhter, Syed - 2009

Abstract: Purpose ? The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach ? Data on subscribers and single ticket buyers of...

Persistent link: https://www.econbiz.de/10009484546

Service experiences beyond the direct use: indirect customer use experiences of smartphone apps

Dube, Apramey; Helkkula, Anu - In: Journal of Service Management 26 (2015) 2, pp. 224-248

Purpose – The purpose of this paper is to examine customers’ use experiences in a smartphone application (app) context. Apps have emerged as popular tools among marketing practitioners. In service research, however, smartphone apps, and their customers’ use experiences, have received...

Persistent link: https://www.econbiz.de/10014894820

Determining value in a complex service setting

Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of Service Theory and Practice 25 (2015) 5, pp. 568-591

and cost dimensions in a complex service setting. Perceived value is argued as equivalent to value-in-use; that is value … perceptions, or value-in-use, in a complex service context. In particular, the authors identify the benefit and cost dimensions …

Persistent link: https://www.econbiz.de/10014907410

IFRS 13 Fair Value Measurement: from cost to value? : eine Bestandsaufnahme des Status quo

Gutsche, Robert - In: IRZ : Zeitschrift für internationale Rechnungslegung 10 (2015) 3, pp. 107-110

Persistent link: https://www.econbiz.de/10010496052

Decision-useful asset measurement from a business valuation perspective

Botosan, Christine A.; Huffman, Adrienna A. - In: Accounting horizons : a quarterly publication of the … 29 (2015) 4, pp. 757-776

Persistent link: https://www.econbiz.de/10011428906

Customer usage processes : a conceptualization and differentiation

Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10011492816

Determining value in a complex service setting

Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of service theory and practice : JSTP 25 (2015) 5, pp. 568-591

Persistent link: https://www.econbiz.de/10011417693

Service experiences beyond the direct use : indirect customer use experiences of smartphone apps

Dube, Apramey; Helkkula, Anu - In: Journal of service management 26 (2015) 2, pp. 224-248

Persistent link: https://www.econbiz.de/10011401337

Towards marketing fo funcionality : insights from Michelin and Hilti

Ben Slimane, Karim; Chaney, Damien - In: Journal of strategic marketing 23 (2015) 3, pp. 224-237

Persistent link: https://www.econbiz.de/10011300853

Consequences of usage-based pricing in industrial markets

Stoppel, Eduard; Roth, Stefan - In: Journal of revenue and pricing management 14 (2015) 3, pp. 140-154

Persistent link: https://www.econbiz.de/10011460107