experience and value‐in‐use has been suggested as a good starting point for customer orientation. However, research on its … organisational development necessary to generate value‐in‐use in a retail‐banking context.  …

innovations. The purpose of this article is to adopt a value‐in‐use perspective to conceptualize healthy food consumption as … conceptualizes and validates healthy food experiences as value‐in‐use offerings. The proposed service science approach accounts for …

represent desired value in use for the customer: the doing dimension comprises a relieving and an enabling function; the … case study but the ensuing concept provides a framework for further research on value in use and mental models in an … implications – The concept of customer needing extends knowledge of value in use and consequently represents an important tool in …

conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance serviceprovider … value-in-use as wellas service quality. Research directions include scale development for both usageprocess quality and … value-in-use. …

providers and their customers), value‐in‐exchange and value‐in‐use, all within the conceptual context of service‐dominant (S … value‐in‐exchange and value‐in‐use are discussed, and the management implications derived from each of the four principles …