Search Results - subject:"Value in Use"

Perceived value: a critical examination of definitions, concepts and measures for the service industry

Boksberger, Philipp E.; Melsen, Lisa - In: Journal of Services Marketing 25 (2011) 3, pp. 229-240

Purpose – The aim of this paper is to provide a literature review of the state‐of‐the‐art and up to date concepts and measures undertaken in the research on perceived value. The purpose especially is to provide a comprehensive and systematic overview of the research on perceived value....

Persistent link: https://www.econbiz.de/10014905338

Mieux comprendre la valeur phénoménologique du multicanal bancaire : le segment grand public

Goudey, Alain; Julien, Anne - Université Paris-Dauphine (Paris IX) - 2011

The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service....

Persistent link: https://www.econbiz.de/10011082444

S<sup>3</sup>-Sustainability and Services Science: Novel Perspective and Challenge

Wolfson, Adi; Tavor, Dorith; Mark, Shlomo; Schermann, … - In: Service Science 2 (2010) 4, pp. 216-224

Sustainability is a measure of the capacity of a certain process or state in any system to balance the needs of the present without compromising the ability of future generations to meet their own needs. One of the main challenges of sustainability is translating theory into action in the form...

Persistent link: https://www.econbiz.de/10010990647

Value of Image in Service

Strandvik, Tore; Rindell, Anne - Hanken Svenska Handelshögskolan - 2010

propose a model depicting how the customer’s corporate brand image affects the customer’s value-in-use. Methodology … elements from the current service and branding literature a model is proposed that extends current views on how value-in-use … process is always present both in service interactions and in communication and has an effect on the customer’s value-in-use …

Persistent link: https://www.econbiz.de/10008534231

Niches at the edges: price‐value tradeoff, consumer behavior, and marketing strategy

Akhter, Syed H. - In: Journal of Product & Brand Management 18 (2009) 2, pp. 136-142

Purpose – The purpose of this paper is to examine how the perception of price‐value tradeoff is related to overall satisfaction, purchase intention, word‐of‐mouth advertising, and actual repurchase behavior. Design/methodology/approach – Data on subscribers and single ticket buyers of...

Persistent link: https://www.econbiz.de/10014896075

Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?

Heinonen, Kristina; Strandvik, Tore; Mickelsson, Karl-Jacob - Hanken Svenska Handelshögskolan - 2009

service value from the perspectives of value-in-use, the customer’s own context, and the customer’s experience of service …

Persistent link: https://www.econbiz.de/10008540906

Customer value‐based pricing strategies: why companies resist

Hinterhuber, Andreas - In: Journal of Business Strategy 29 (2008) 4, pp. 41-50

Purpose – Customer value‐based pricing is increasingly recognised by academics and practitioners as the most effective approach to pricing for companies wishing to achieve increased profitability and sustained success. However, despite this apparent support for the implementation of...

Persistent link: https://www.econbiz.de/10014845180

Grow your business by offering less – and more

Jackson, Stuart E. - In: Journal of Business Strategy 29 (2008) 5, pp. 47-49

Purpose – Most business leaders buy into the logic of differentiating their products from those of competitors, and of offering more complete solutions to customer needs. But what if you find that other competitors with stripped‐down offerings are gaining share? Does that mean you should...

Persistent link: https://www.econbiz.de/10014845188

Kick the discounting habit: step one for more effective pricing

Holden, Reed K. - In: Journal of Business Strategy 29 (2008) 6, pp. 14-18

Purpose – Discounting has become the crack cocaine of senior management with terrifying effects on both revenue and profits. The purpose of this paper to show managers how and where to put a stake in the ground to kick the discounting habit and move to a more effective and disciplined approach...

Persistent link: https://www.econbiz.de/10014845191

THE MEASUREMENT BASES AND THE ANALYSIS OFTHOSE FOR QUALITATIVE CHARACTERISTICS OF FINANCIAL STATEMENTS

Ulusan, Hikmet - In: Anadolu University Journal of Social Sciences 8 (2008) 1, pp. 129-154

, replacement cost, net realizable value, value in use, deprival value and fair value. The first part of this study deals with the …

Persistent link: https://www.econbiz.de/10005064654