Search Results - subject:"Value in Use"

Branding in B2B markets: insights from the service‐dominant logic of marketing

Ballantyne, David; Aitken, Robert - In: Journal of Business & Industrial Marketing 22 (2007) 6, pp. 363-371

about the value‐in‐use of goods extends the time‐logic of marketing. The exchange concept is no longer transaction bound … unexplored contact points in the customer service cycle, expanded to include customer assessments of value‐in‐use. Practical …

Persistent link: https://www.econbiz.de/10014842869

Die Ermittlung des Value in Use nach IFRS : eine Betrachtung der Einflussfaktoren des Value in Use vor dem Hintergrund der Vermittlung entscheidungsnützlicher Abschlussinformatione...

Lienau, Achim; Zülch, Henning - In: KoR : internationale und kapitalmarktorientierte … 6 (2006) 5, pp. 319-329

Persistent link: https://www.econbiz.de/10003316242

REDEFINING WEALTH

Bangalore, Gopinath VadirajaRao - EconWPA - 2005

Wealth is defined as one that has 'Value in Exchange' and 'Value in use'. Accountants, in financial statements show …

Persistent link: https://www.econbiz.de/10005408137

Exploiting the opportunities of Internet and multi‐channel pricing: an exploratory research

Sotgiu, Francesca; Ancarani, Fabio - In: Journal of Product & Brand Management 13 (2004) 2, pp. 125-136

Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi‐channel pricing is one of the most interesting opportunities firms can exploit in the digital...

Persistent link: https://www.econbiz.de/10014895794

From existing use to value in use: time for a paradigm shift?

Sayce, Sarah; Connellan, Owen - In: Property Management 20 (2002) 4, pp. 228-251

This paper debates the key concepts of fair value, value in use and existing use, as they relate to the valuation of … is contended that, if market value or value in use is the only acceptable approach to accounting valuations, this will …. The paper contends that fair value embraces both value in exchange and value in use. It argues that EUV fulfils little …

Persistent link: https://www.econbiz.de/10014971558

Implications of valuation methods for the management of property assets

In: The Bottom Line 12 (1999) 2

Persistent link: https://www.econbiz.de/10014686478

Defining Product Value in Industrial Markets

Mohan Reddy, N. - In: Management Decision 29 (1991) 1

The search for a better grasp of the what, why and how of product value is analogous to the quest for the Holy Grail. Just when you think that you finally have a handle on it, the mirage fades away and another appears on the horizon, full of hope. So go our efforts to understand customer...

Persistent link: https://www.econbiz.de/10014933459

Value‐in‐use Pricing

Christopher, Martin - In: European Journal of Marketing 16 (1982) 5, pp. 35-46

based on value‐in‐use. …

Persistent link: https://www.econbiz.de/10014725009