Search Results - subject:"Value in use"

Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment : the moderating role of technology reflectiveness

Welch, Emma; Gligor, David; Bozkurt, Sıddık - In: The journal of product & brand management 33 (2024) 3, pp. 397-409

Persistent link: https://www.econbiz.de/10015164678

Virtual agents in the public service : examining citizens' value-in-use

Scutella, Maryanne; Plewa, Carolin; Reaiche, Carmen - In: Public management review 26 (2024) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10014477368

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh, Chih-Hui; Ling, I-Ling; Liu, Yi-Fen - In: Journal of service theory and practice 34 (2024) 2, pp. 216-241

Persistent link: https://www.econbiz.de/10014526067

Customers' positive WOM toward m-banking : a standpoint of extended fairness theory and value-in-use

Lê Xuân Cù - In: Journal of science and technology policy management : JSTPM 15 (2024) 4, pp. 863-885

Persistent link: https://www.econbiz.de/10015055787

Stimulating customer participation behaviour and boosting value co-creation in hotels

Sadighha, Jinous; Pinto, Patrícia; Guerreiro, Manuela; … - In: International journal of hospitality management 119 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015070823

Customer success managers' involvement in sales : taxonomy, frictions, and implications

Boghe, Dirk; Van Vaerenbergh, Yves; Teixeira, Inês Ferraz - In: Industrial marketing management : the international … 122 (2024), pp. 119-130

Persistent link: https://www.econbiz.de/10015125011

Revealing the essence of value-in-being : a Heideggerian paradigm of value co-creation

Al-Imamy, Saifeddin; Chylinski, Mathew; Deans, Kenneth R.; … - In: Psychology & marketing 41 (2024) 1, pp. 5-15

Persistent link: https://www.econbiz.de/10014467460

Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions

Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627

Persistent link: https://www.econbiz.de/10014467622

Cocreating value with hotel guests in the “new normal”: the case of Spain

Berenguer-Contri, Gloria; Gil-Saura, Irene; Gallarza, … - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 4, pp. 537-550

Purpose This paper aims to identify the role of coproduction and value-in-use in the overall hotel experience value … The chain of effects is verified with stronger links at the end and with a greater weight of value-in-use compared to … highlighting the respective roles of coproduction and value-in-use as drivers of the satisfaction−loyalty chain, and by introducing …

Persistent link: https://www.econbiz.de/10015341855

Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness

Welch, Emma; Gligor, David; Bozkurt, Sıddık - In: Journal of Product & Brand Management 33 (2024) 3, pp. 397-409

-production and value-in-use, and how it impacts brand-related outcomes. This study also addresses calls for marketing scholars to … results show that perceived social media agility directly and indirectly (through co-production and value-in-use) positively … influences brand attachment and that the order of these two processes matters (co-production followed by value-in-use). Results …

Persistent link: https://www.econbiz.de/10015352206