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Search: subject:"Value proposition development"
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product development models
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of enterprising culture : JEC
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Blitz innovation framework : from innovation to ecosystem for software startups
Shanbhag, Narendranath
;
Pardede, Eric
- In:
Journal of enterprising culture : JEC
31
(
2023
)
3
,
pp. 253-302
Persistent link: https://www.econbiz.de/10014435568
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2
Toward a comprehensive framework of
value
proposition
development
: from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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