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Search: subject:"Value proposition implementation"
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Betriebliche Wertschöpfung
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Co-creative encounters
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Customer value
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Kundenwert
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Industrial marketing management : the international journal for industrial and high-tech firms
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285182
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