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  • Search: subject:"Value-centric analytics"
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Subject
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Beziehungsmarketing 1 Customer analytics capability 1 Customer-related performance 1 Digital platform 1 Digitale Plattform 1 Einzelhandel 1 Network economics 1 Netzwerkökonomik 1 Platform management 1 Relationship marketing 1 Retail management 1 Retail trade 1 Scale development 1 Value-centric analytics 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Akter, Shahriar 1 Hossain, Md Afnan 1 Strong, Carolyn 1 Yanamandram, Venkata 1
Published in...
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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Navigating the platform economy : crafting a customer analytics capability instrument
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata; … - In: Journal of business research : JBR 170 (2024), pp. 1-17
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