Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 1868-1894
structural equation modeling analysis. Findings The results show that three dimensions of value-creating practices, namely … understanding of the relationships between value-creating practices, trusting beliefs and OTC behaviors. …Purpose In the context of online travel communities (OTCs), this paper aims to identify the relationships between value-creating …