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Search: subject:"Value-driven CSR motives"
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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung
;
Yang, Jing
;
Yim, Myungok Chris
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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