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A framework of the task for brand–artist collaboration
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The appreciation task for luxury brand-artist collaborations
Kłeczek, Ryszard
;
Hajdas, Monika
- In:
The journal of brand management : an international journal
32
(
2025
)
3
,
pp. 203-226
Persistent link: https://www.econbiz.de/10015446719
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