Purpose: Research suggests that material handling costs account for 20-50% of production costs. Furthermore, these production cost could be reduced by 10-30% by dynamically changing the layout. We propose an integer programming model to sustainably solve plant layouts in a financially...

This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

This study aims to identify and prioritize the key factors influencing export performance among Turkish exporters, based on the resource-based view (RBV) and industrial organization theory (IO), categorizing the factors as internal and external, and employing the Stepwise Weight Assessment Ratio...