Reisen, Nils; Hoffrage, Ulrich; Mast, Fred W. - In: Judgment and Decision Making 3 (2008) 8, pp. 641-658
In two studies on mobile phone purchase decisions, we investigated consumers' decision strategies with a newly developed process tracing tool called \textit{InterActive Process Tracing} (IAPT). This tool is a combination of several process tracing techniques (Active Information Search, Mouselab,...
