//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~type_genre:"Book section"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
4,838
Konsumentenverhalten
4,838
Customer satisfaction
786
Kundenzufriedenheit
786
Deutschland
693
Germany
693
Beziehungsmarketing
642
Relationship marketing
642
Theory
609
Theorie
608
Brand management
386
Markenführung
386
USA
310
United States
310
Online retailing
287
Online-Handel
287
Social Web
280
Social web
280
Brand
268
Markenartikel
268
Brand image
252
Markenimage
252
Marktforschung
237
Market research
236
Verbraucher
218
Consumers
217
Einzelhandel
213
Retail trade
213
Dienstleistungsqualität
210
Service quality
210
E-commerce
198
Electronic Commerce
198
Marketing management
195
Internet marketing
188
Online-Marketing
188
Marketing
164
Environmental consciousness
142
Umweltbewusstsein
142
Estimation
134
more ...
less ...
Online availability
All
Undetermined
49
Free
1
Type of publication
All
Article
195
Type of publication (narrower categories)
All
Book section
Article in journal
1,599
Aufsatz in Zeitschrift
1,599
Aufsatz im Buch
195
Hochschulschrift
176
Graue Literatur
134
Non-commercial literature
134
Thesis
134
Collection of articles of several authors
87
Sammelwerk
87
Arbeitspapier
77
Working Paper
77
Aufsatzsammlung
63
Bibliografie enthalten
53
Bibliography included
53
Konferenzschrift
35
Lehrbuch
32
Textbook
32
Case study
28
Fallstudie
28
Conference paper
18
Konferenzbeitrag
18
Conference proceedings
16
Ratgeber
16
Guidebook
15
Reprint
14
Handbook
13
Handbuch
13
Collection of articles written by one author
9
Sammlung
9
Glossar enthalten
8
Glossary included
8
Festschrift
5
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
CD-ROM, DVD
2
more ...
less ...
Language
All
English
153
German
42
Author
All
Keller, Kevin Lane
4
Homburg, Christian
3
Capriello, Antonella
2
Diller, Hermann
2
Elder, Ryan S.
2
Kumar, V.
2
M. S. Mahrinasari
2
Malthouse, Edward C.
2
Merkle, Wolfgang
2
Pfeffermann, Nicole
2
Riboldazzi, Sabina
2
Töpfer, Armin
2
Aaker, David A.
1
Abuelmaatti, Aisha
1
Aksoy, Lerzan
1
Alcázar Martínez, Benjamin del
1
Alvarez, Claudio
1
Anderson, Eric T.
1
Antunes, Ana Cristina
1
Asmat Nizam Abdul Talib
1
Aydinoglu, Nilufer Z.
1
Baaken, Thomas
1
Baek, Eunsoo
1
Bao, Yeqing
1
Barbosa, Belem
1
Barger, Victor
1
Barker, Ryan
1
Barkhof, Andrea
1
Bhattacharjee, Amit
1
Bhattacharya, C. B.
1
Birker, Benjamin
1
Bolton, Ruth N.
1
Boluda, Inés Küster
1
Bonifield, Carolyn M.
1
Borghini, Stefania
1
Botschen, Günther
1
Bouye, Alexander
1
Brouthers, Lance Eliot
1
Bruhn, Manfred
1
Brune, Guido
1
more ...
less ...
Published in...
All
Measuring and managing brands
6
Cracking the code : leveraging consumer psychology to drive profitability
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Advances in services marketing
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Enhancing customer engagement through location-based marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Marketing im gesellschaftlichen Dialog
3
New world marketing
3
Using influencer marketing as a digital business strategy
3
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Customer relationship management in electronic markets
2
Digital marketing strategies and models for competitive business
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Fashion branding and communication : core strategies of European luxury brands
2
Green advertising and the reluctant consumer
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Handbook of research on customer equity in marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Michael Porter ; Vol. 1
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Strategic corporate communication in the digital age
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The silver market phenomenon : marketing and innovation in the aging society
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Applied economics, business and development
1
Apps management and e-commerce transactions in real-time
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 2
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Business practices in emerging and re-emerging markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
195
Sort
Relevance
Date (newest first)
Date (oldest first)
1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
2
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
3
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
6
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
7
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
Saved in:
8
Reinforcing requirements and stimulating the purchase intentions : growing location based mobile targeting techniques
Manohar, Sridhar
;
Sharma, Vandana
;
Mittal, Amit
- In:
Enhancing customer engagement through location-based …
,
(pp. 56-65)
.
2023
Persistent link: https://www.econbiz.de/10014281881
Saved in:
9
Segment of one marketing and consumer behaviour : a study on best business practices
Kaur, Jasneet
;
Verma, Jyoti
;
Chandel, Ajay
- In:
Enhancing customer engagement through location-based …
,
(pp. 138-159)
.
2023
Persistent link: https://www.econbiz.de/10014281904
Saved in:
10
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->