//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verkauf"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct marketing
14
Direktmarketing
14
Marketing management
7
Marketingmanagement
7
Consumer behaviour
3
Konsumentenverhalten
3
Customer satisfaction
2
Kundenzufriedenheit
2
Brand
1
Business analysis
1
Communication
1
Competitive advantage
1
Competitive analysis
1
Core competency
1
Corporate culture
1
Creativity
1
Customer analysis
1
Data Mining
1
Data mining
1
Digital goods
1
Digitale Güter
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Ethics
1
Ethik
1
Innovation
1
Kernkompetenz
1
Kommunikation
1
Kreativität
1
Kundenanalyse
1
Learning
1
Lernen
1
Markenartikel
1
Market research
1
Marketing
1
Marktforschung
1
Measurement
1
Messung
1
Performance measurement
1
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz im Buch
14
Book section
14
Language
All
English
14
Author
All
Foley, Linda M.
4
Fleming, Ann Daher
2
Hauser, William J.
2
Lewison, Dale M.
2
Owens, Deborah L.
2
Brubaker, Steven
1
Collins, Mark
1
Keillor, Bruce D.
1
Martin, Cathy L.
1
Nelsen, Karen
1
Rose, Dan
1
Scarisbrick-Hauser, AnneMarie
1
Thomas, Andrew R.
1
Wilkinson, Timothy J.
1
more ...
less ...
Published in...
All
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
SpringerLink / Bücher
160
Industrial marketing management : the international journal for industrial and high-tech firms
124
The journal of personal selling & sales management : JPSSM
116
Journal of business research : JBR
69
Journal of personal selling & sales management
54
The journal of business & industrial marketing
43
Springer eBook Collection / Business and Economics
42
Working paper / National Bureau of Economic Research, Inc.
37
Journal of marketing
36
NBER working paper series
36
Health marketing quarterly
35
Journal of the Academy of Marketing Science
30
NBER Working Paper
28
Springer eBook Collection
28
Discussion paper / Centre for Economic Policy Research
27
Journal of marketing education : JME
24
Europäische Hochschulschriften / 5
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European journal of operational research : EJOR
22
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
22
Journal of retailing and consumer services
22
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of marketing research : JMR
20
The journal of real estate finance and economics
20
Der Verkaufsberater
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
European journal of marketing : EJM
17
Journal of business-to-business marketing
17
Journal of sports economics
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Research
17
Der Betrieb
16
Gabler Edition Wissenschaft
16
Harvard business review : HBR
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of business ethics : JOBE
15
Direct marketing : an international journal
14
ERIM report series research in management
14
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What is direct marketing?
Thomas, Andrew R.
;
Nelsen, Karen
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 1-11)
.
2007
Persistent link: https://www.econbiz.de/10003443911
Saved in:
2
Customer analysis: the right behaviors
Owens, Deborah L.
;
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 13-25)
.
2007
Persistent link: https://www.econbiz.de/10003443931
Saved in:
3
Environmental analysis: identifying internal capabilities and external opportunities
Rose, Dan
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003443941
Saved in:
4
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
Saved in:
5
Data mining and profiling: the right information
Scarisbrick-Hauser, AnneMarie
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 47-61)
.
2007
Persistent link: https://www.econbiz.de/10003443955
Saved in:
6
Target marketing
Owens, Deborah L.
;
Martin, Cathy L.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 63-77)
.
2007
Persistent link: https://www.econbiz.de/10003443969
Saved in:
7
Differentiating and positioning: formulating and implementing the right strategies
Lewison, Dale M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 79-89)
.
2007
Persistent link: https://www.econbiz.de/10003443971
Saved in:
8
Unique value proposition: developing and implementing the right offer
Lewison, Dale M.
;
Collins, Mark
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 91-103)
.
2007
Persistent link: https://www.econbiz.de/10003443976
Saved in:
9
Creative marketing communications: creating and delivering the right message
Hauser, William J.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003443979
Saved in:
10
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->