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  • Search: subject:"Vertical marketing"
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Subject
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Vertical marketing 15 Vertical marketing systems 7 Agriculture 4 United States of America 4 Supply chain management 3 Channel relationships 2 Contracts 2 Direct investment 2 Extractive industries 2 Food products 2 India 2 International investment 2 Multinational companies 2 Poultry 2 Retailing 2 Vertical integration 2 Animal husbandry 1 Austria 1 Bovine spongiform encephalopathy 1 Brands 1 Building materials 1 Business education 1 Business studies 1 Business‐to‐business marketing 1 Canada 1 Contingency planning 1 Contingency theory 1 Denmark 1 Distribution channels and markets 1 Downstream integration 1 Electronics industry 1 Entrepreneurship 1 Environmental management 1 Europe 1 E‐commerce 1 Globalization 1 Grocery 1 Horizontal marketing 1 Horizontal marketing systems 1 Integration 1
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Undetermined 21 Free 2
Type of publication
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Article 24
Type of publication (narrower categories)
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research-article 16 conceptual-paper 2 review-article 1
Language
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English 20 Undetermined 4
Author
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Buckley, Peter J. 2 Joshi, P.K. 2 Liao, Jianwen 2 Ramaswami, Bharat 2 Stonebraker, Peter W. 2 Aastrup, Jesper 1 Bhadury, Joy 1 Birthal, Pratap Singh 1 Bjerre, Mogens 1 Burt, Steve 1 Cadeaux, Jack 1 Camp, Ronald D. 1 Cao, Ning 1 Charlebois, Sylvain 1 Collins, Alan 1 Dawson, John A. 1 Dobie, Kay 1 Dunkovic, Dario 1 Fujimoto, Hisao 1 Grant, David B. 1 Guan, Wei 1 Hadjikhani, Amjad 1 Hobbs, Jill E. 1 Kotzab, Herbert 1 Kudpi, Vaman S. 1 Lo, Chu-Ping 1 Lo, Chu‐Ping 1 Man To, Kin 1 Ng, Adrian 1 Ofori‐Boadu, Victor 1 Parker Troy, Samuel 1 Po Ng, Keng 1 Rehme, Jakob 1 Sashi, C.M. 1 Shaw, Susan A. 1 Simonet, Daniel 1 Singh Birthal, Pratap 1 Sudaric, Zeljko 1 Teller, Christoph 1 Thilenius, Peter 1
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Published in...
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European Journal of Marketing 3 Supply Chain Management: An International Journal 3 China Agricultural Economic Review 2 Indian Growth and Development Review 2 Journal of Chinese Economic and Foreign Trade Studies 2 Business Logistics in Modern Management 1 Interdisciplinary Management Research 1 International Journal of Operations & Production Management 1 International Journal of Pharmaceutical and Healthcare Marketing 1 International Journal of Physical Distribution & Logistics Management 1 International Journal of Retail & Distribution Management 1 International Journal of Wine Business Research 1 Journal of Business & Industrial Marketing 1 Journal of Enterprising Communities: People and Places in the Global Economy 1 Journal of Fashion Marketing and Management: An International Journal 1 Management Decision 1 Qualitative Market Research: An International Journal 1
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Source
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Other ZBW resources 19 RePEc 5
Showing 1 - 10 of 24
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Vertical Marketing as a Model of Cooperation Between Car Manufacturers and Car Trade
Sudaric, Zeljko - In: Business Logistics in Modern Management 11 (2011), pp. 91-96
distribution channels, especially the vertical marketing system, and the most frequent type of contractual relationships in the …
Persistent link: https://www.econbiz.de/10009357613
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Model of Vertical Marketing System in Retail Distribution
Dunkovic, Dario - In: Interdisciplinary Management Research 5 (2009), pp. 627-637
Fierce market competition among leading retailers asserts different models of market appearance and cooperation with suppliers. Vertical integration, as a kind of cooperation could range from one-hand transactions to mutual investments in specific assets. From a theoretical point of view the...
Persistent link: https://www.econbiz.de/10005012035
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Vertical integration in supply chains: driving forces and consequences for a manufacturer's downstream integration
Guan, Wei; Rehme, Jakob - In: Supply Chain Management: An International Journal 17 (2012) 2, pp. 187-201
Purpose – Strategic concentration is a key issue for manufacturing companies when designing a supply chain. As a corporate strategy and a supply chain governance strategy, vertical integration relates to organisational economics and strategic supply chain management. Numerous explanations have...
Persistent link: https://www.econbiz.de/10015008693
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Environmental uncertainty and forward integration in marketing: theory and meta‐analysis
Cadeaux, Jack; Ng, Adrian - In: European Journal of Marketing 46 (2012) 1/2, pp. 5-30
Purpose – This paper aims to present a meta‐analysis to test the competing hypotheses that arise from structural contingency theory (SCT) and transaction cost analysis (TCA) about how environmental uncertainty affects the strategic marketing policy of forward vertical integration (VI)....
Persistent link: https://www.econbiz.de/10014722794
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Business coursework and the resource‐based view (RBV)
Williamson, Nicholas C.; Bhadury, Joy; Dobie, Kay; … - In: International Journal of Wine Business Research 24 (2012) 1, pp. 19-32
Purpose – The purpose of this paper is to determine whether one can infer the identities of specific business and management coursework topics that owner/managers of wineries want to have addressed by a wine industry‐specific educational institution by assessing upstream and downstream...
Persistent link: https://www.econbiz.de/10014814162
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Perishability as a determinant of vertical coordination: The case of the US egg, poultry, and pork industries
Lo, Chu-Ping - In: China Agricultural Economic Review 2 (2010) 1, pp. 49-62
Purpose – The purpose of this paper is to present a simple model to demonstrate how a trade-off between incomplete contract distortions and excessive governance costs determine an agricultural firm's organizational choices. Design/methodology/approach – In this paper, it is argued that the...
Persistent link: https://www.econbiz.de/10008487434
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Perishability as a determinant of vertical coordination : The case of the US egg, poultry, and pork industries
Lo, Chu‐Ping - In: China Agricultural Economic Review 2 (2010) 1, pp. 49-62
Purpose – The purpose of this paper is to present a simple model to demonstrate how a trade‐off between incomplete contract distortions and excessive governance costs determine an agricultural firm's organizational choices. Design/methodology/approach – In this paper, it is argued that the...
Persistent link: https://www.econbiz.de/10014689582
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Grower heterogeneity and the gains from contract farming: The case of Indian poultry
Ramaswami, Bharat; Birthal, Pratap Singh; Joshi, P.K. - In: Indian Growth and Development Review 2 (2009) 1, pp. 56-74
Purpose – The purpose of this paper is to offer an empirical analysis of contract farming (CF) for poultry in the southern state of Andhra Pradesh in India. Design/methodology/approach – Through a probit equation, the factors that matter to their participation in contracting are evaluated....
Persistent link: https://www.econbiz.de/10005000047
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Grower heterogeneity and the gains from contract farming : The case of Indian poultry
Ramaswami, Bharat; Singh Birthal, Pratap; Joshi, P.K. - In: Indian Growth and Development Review 2 (2009) 1, pp. 56-74
Purpose – The purpose of this paper is to offer an empirical analysis of contract farming (CF) for poultry in the southern state of Andhra Pradesh in India. Design/methodology/approach – Through a probit equation, the factors that matter to their participation in contracting are evaluated....
Persistent link: https://www.econbiz.de/10014758924
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Do we need a special theory of foreign direct investment for extractive industries?
Buckley, Peter J. - In: Journal of Chinese Economic and Foreign Trade Studies 1 (2008) 2, pp. 93-104
Abstract: Purpose – The purpose of this paper is to examine the extent to which we require a special theory of foreign direct investment (FDI) for extractive industries. Design/methodology/approach – The paper examines the general theory of FDI using internalising theory and location theory...
Persistent link: https://www.econbiz.de/10005047643
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