It is generally believed that management requires a high degree of analytical reasoning, and that great managers are usually professionals who have dedicated many years to acquire their skills and their interpretative schemes. However, when a manager is asked on how he can easily untangle the...

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...