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Quest for insights : leveraging data from the video game ecosystem in marketing
Welden, Roman
;
Haenlein, Michael
;
Hewett, Kelly
;
Smith, …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
4
,
pp. 1135-1156
Persistent link: https://www.econbiz.de/10015509038
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