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Transforming visitors into members in online brand communities: Evidence from China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of Business Research
66
(
2013
)
12
,
pp. 2438-2443
Using observational learning theory, this study investigates how simply
viewing
posts
can affect visitors' intentions …
Persistent link: https://www.econbiz.de/10010703080
Saved in:
2
Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
Saved in:
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