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Search: subject:"Viral Videos"
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
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Short vertical videos going viral on TikTok : an empirical study and sentiment analysis
Heyder, Charlotte
;
Hillebrandt, Isabelle
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 121-150)
.
2023
Persistent link: https://www.econbiz.de/10014276971
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3
Developing successful cause-related marketing campaigns through social-networks the moderating role of users' age
Mora, Elisabeth
;
Vila, Natalia
- In:
Total quality management & business excellence
31
(
2020
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10012256609
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