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Search: subject:"Viral phenomenon"
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Peaks and Spikes
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TED talk videos
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Boppolige, Archana Anand
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Gurtoo, Anjula
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Australasian marketing journal
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IEEE transactions on engineering management : EM
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Exploring
viral
phenomenon
methodology for tangible purchased products : case of iPod and iPad
Boppolige, Archana Anand
;
Gurtoo, Anjula
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 283-294
Persistent link: https://www.econbiz.de/10012422587
Saved in:
2
Growth of a
viral
phenomenon
: development and testing of a new methodological framework
Boppolige, Archana Anand
;
Gurtoo, Anjula
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10011782264
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