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~subject:"Konsumentenverhalten"
~isPartOf:"European journal of marketing : EJM"
~person:"Fernandez Sabiote, Estela"
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Konsumentenverhalten
Brand
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Fernandez Sabiote, Estela
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Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
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