//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Beziehungsmarketing"
~person:"East, Robert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Beziehungsmarketing
Viral marketing
11
Virales Marketing
11
Consumer behaviour
7
WOM
4
Measurement
3
Messung
3
Word of mouth
3
Brand
2
Markenartikel
2
Social Web
2
Social web
2
word of mouth
2
ABM
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Brand image
1
Brand management
1
Correlation
1
Decay rate
1
Diffusion
1
Diffusion modelling
1
Elderly people
1
Impact
1
Korrelation
1
Markenführung
1
Markenimage
1
Market share
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Modellierung
1
Modelling assumptions
1
NWOM
1
Negativity bias
1
PWOM
1
Productivity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
East, Robert
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
11
Balaji, M. S.
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
8
Law, Chun Hung Roberts
8
Usman, Osly
8
Verlegh, Peeter
8
Yin, Dezhi
8
Akram, Umair
7
Bilgihan, Anil
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Fink, Klaus-J.
6
Ghosh, Tathagata
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Li, Hengyun
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Román, Sergio
6
Wallace, Elaine
6
Zhang, Lu
6
Benkenstein, Martin
5
more ...
less ...
Published in...
All
Australasian marketing journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing management : MM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
2
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
3
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
4
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
5
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
6
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
7
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
8
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->