//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Brand management"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
Viral marketing
32
Virales Marketing
32
Social Web
14
Social web
14
Internet marketing
9
Online-Marketing
9
Deutschland
7
Germany
7
USA
6
United States
6
Online retailing
5
Online-Handel
5
Markenführung
4
Marketing management
4
Marketingmanagement
4
Amazon.com Inc.
3
Erfolgsfaktor
3
Public relations
3
Success factor
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Automotive industry
2
Beziehungsmarketing
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Event marketing
2
Event-Marketing
2
Kfz-Industrie
2
Kommunikation
2
Relationship marketing
2
Werbewirkung
2
2007
1
Advertising planning
1
Auftragsabwicklung
1
Ausgaben
1
B-to-B-Marketing
1
Betriebsform
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Case study
Article in journal
2,265
Aufsatz in Zeitschrift
2,265
Aufsatz im Buch
98
Book section
98
Graue Literatur
72
Non-commercial literature
72
Arbeitspapier
57
Working Paper
57
Hochschulschrift
24
Conference paper
17
Konferenzbeitrag
17
Thesis
15
Collection of articles of several authors
14
Konferenzschrift
14
Sammelwerk
14
Conference proceedings
6
Fallstudie
6
Aufsatzsammlung
5
Guidebook
3
Ratgeber
3
Collection of articles written by one author
2
Sammlung
2
Amtsdruckschrift
1
Government document
1
Interview
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Blazquez Cano, Marta
1
Boardman, Rosy
1
Brush, Gregory J.
1
Buttle, Francis A.
1
Fantapié Altobelli, Claudia
1
Groeger, Lars
1
Henninger, Claudia E.
1
Hoffjann, Olaf
1
Kastner, Olga Louisa
1
Pihlström, Minna
1
Pleil, Thomas
1
Ryding, Daniella
1
Wolter, Lisa-Charlotte
1
more ...
less ...
Published in...
All
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Psychology & marketing
1
Results
1
Word of mouth and social media
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
Saved in:
2
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
3
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
4
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
5
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
6
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->