//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"Data mining"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Data mining
Virales Marketing
4,702
Viral marketing
4,690
Consumer behaviour
2,611
Social Web
2,123
Social web
2,122
Online-Marketing
1,687
Internet marketing
1,679
Online-Handel
844
Online retailing
843
Beziehungsmarketing
652
Relationship marketing
650
Kundenzufriedenheit
574
Customer satisfaction
573
Electronic Commerce
458
E-commerce
449
Brand image
405
Markenimage
405
Brand management
398
Markenführung
398
Dienstleistungsqualität
363
Service quality
363
Personalization
264
Personalisierung
262
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
256
Social network
246
Confidence
245
Vertrauen
244
social media
242
Hotel industry
222
Hotellerie
222
Social media
220
Data Mining
209
Emotion
209
Internet
209
eWOM
206
word of mouth
202
more ...
less ...
Online availability
All
Undetermined
1,644
Free
438
Type of publication
All
Article
2,396
Book / Working Paper
334
Type of publication (narrower categories)
All
Article in journal
2,317
Aufsatz in Zeitschrift
2,317
Aufsatz im Buch
80
Book section
80
Graue Literatur
67
Non-commercial literature
67
Arbeitspapier
54
Working Paper
54
Hochschulschrift
20
Conference paper
16
Konferenzbeitrag
16
Konferenzschrift
14
Collection of articles of several authors
13
Sammelwerk
13
Thesis
13
Conference proceedings
6
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Collection of articles written by one author
2
Sammlung
2
Amtsdruckschrift
1
Government document
1
more ...
less ...
Language
All
English
2,701
German
29
French
1
Swedish
1
Author
All
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Bilgihan, Anil
8
Dens, Nathalie
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
Duan, Wenjing
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mariani, Marcello M.
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Datta, Biplab
6
De Angelis, Matteo
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moro, Sérgio
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Benkenstein, Martin
5
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
3
IGI Global
2
Springer Fachmedien Wiesbaden
2
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
OECD
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
122
Journal of retailing and consumer services
105
International journal of hospitality management
73
International journal of internet marketing and advertising : IJIMA
44
Tourism management : research, policies, practice
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Psychology & marketing
33
International journal of contemporary hospitality management
31
Journal of hospitality marketing & management
31
Electronic commerce research
28
Journal of travel and tourism marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Cogent business & management
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Journal of internet commerce
24
Journal of electronic commerce research : JECR
23
European journal of marketing : EJM
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of management information systems : JMIS
21
Journal of marketing
21
Marketing letters : a journal of research in marketing
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of international consumer marketing
15
more ...
less ...
Source
All
ECONIS (ZBW)
2,729
OLC EcoSci
1
Showing
2,711
-
2,720
of
2,730
Sort
Relevance
Date (newest first)
Date (oldest first)
2711
Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew
;
Anitsal, M. Meral
;
Anitsal, Ismet
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003745468
Saved in:
2712
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
2713
The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Park, Do-Hyung
;
Lee, Jumin
;
Han, Ingoo
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 125-148
Persistent link: https://www.econbiz.de/10003505779
Saved in:
2714
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.
;
Bayón, Tomás
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
Saved in:
2715
Online consumer communities : escaping the tragedy of the digital commons
Curien, Nicolas
;
Fauchart, Emmanuelle
;
Laffond, Gilbert
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 201-219)
.
2007
Persistent link: https://www.econbiz.de/10003514462
Saved in:
2716
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
-
2007
Persistent link: https://www.econbiz.de/10013433060
Saved in:
2717
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Saved in:
2718
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce
;
Gilly, Mary C.
;
Graham, John L.
-
2006
Persistent link: https://www.econbiz.de/10003410658
Saved in:
2719
Measuring the value of word-of-mouth and its impact in consumer communities : report No. 06-118
Dwyer, Paul
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 75-91
Persistent link: https://www.econbiz.de/10003393780
Saved in:
2720
The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan
-
2006
Persistent link: https://www.econbiz.de/10003435910
Saved in:
First
Prev
264
265
266
267
268
269
270
271
272
273
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->