Search Results - subject:"Virtual Influencers"

Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers

Yang, Defeng; Zhang, Jiaen; Sun, Yu; Huang, Zan - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015100926

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10015194217

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015157993

The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges

Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025

Persistent link: https://www.econbiz.de/10015373346

Self-comparing with virtual influencers : effects on followers' wellbeing

Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - 2025

Persistent link: https://www.econbiz.de/10015373257

Navigating Illusions: Unraveling Confirmation Bias using Cognitive Dissonance in Virtual Influencers on Social Media Platforms

Uysal, Busye; Estrella, Ronny - 2024

regulatory approaches towards Virtual Influencers. The capability of Virtual Influencers to autonomously upload content presents … evident lack of transparency around Virtual Influencers highlights the urgent need for clearer regulatory frameworks … tackle this issue, this study proposes the implementation of disclosure flags specifically for content created by Virtual …

Persistent link: https://www.econbiz.de/10015057404

From killer bunnies to talking cupcakes : theorizing the diverse universe of virtual influencers

Gambetti, Rossella C.; Kozinets, Robert V. - In: European journal of marketing 58 (2024) 13, pp. 205-251

Persistent link: https://www.econbiz.de/10015198466

The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers

Franke, Claudia; Gröppel-Klein, Andrea - In: Journal of business research : JBR 185 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015147955

From human to virtual : unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method

Shao, Zhucheng - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015084900

Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015085051