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Search: subject:"Virtual Touch"
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Consumer behaviour
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Emotion
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Online retailing
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AR-based product presentation
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Advertising effects
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Consumers’ contactless service consciousness
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Digitale Plattform
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Product-interface textural dissonance
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Purchase Intention
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Retail trade
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Short Video Platform
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Social Web
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Tactile priming statements
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Virtual Touch
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Virtual touch
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of business research : JBR
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ECONIS (ZBW)
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I feel it, I buy it : deploy AR-based product presentation to generate satisfying tactile experiences in online retail
Zhang, Min
;
Li, Yiwei
;
Sun, Yuxuan
;
Sun, Lin
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015432006
Saved in:
2
How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and
virtual
touch
Gong, Xuandi
;
Ren, Jinluan
;
Zeng, Li
;
Xing, Rubin
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799969
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