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Consumer behaviour 1 Digital sports well-being 1 Digitalisierung 1 Digitalization 1 Digitization 1 Focus groups 1 Konsumentenverhalten 1 Lebensqualität 1 Perceived autonomy 1 Qualitative research 1 Quality of life 1 Satisfaction 1 Social Web 1 Social web 1 Sport 1 Sports 1 Sports audience viewing behavior 1 Technology and service 1 Transformative 1 Uncertainty reduction 1 Virtual connectedness 1 Vividness 1 Well-being 1 Zufriedenheit 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ajitha, Aswathy Asokan 1 Chacko, Dony Peter 1 Jose, Ajay 1 Mathew, Sonia 1 Rejikumar G. 1
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The journal of services marketing 1
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ECONIS (ZBW) 1
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Towards a theory of well-being in digital sports viewing behavior
Rejikumar G.; Jose, Ajay; Mathew, Sonia; Chacko, Dony Peter - In: The journal of services marketing 36 (2022) 2, pp. 245-263
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