Search Results - subject:"Virtual fitting room"

A narrative review of three streams of avatar marketing with potential, examples, and challenges

Ishigaki, Ryo; Leepsa, N. M. - In: International journal of innovation and technology … 21 (2024) 4, pp. 1-31

Persistent link: https://www.econbiz.de/10014576687

Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Hwang, Chanmi; Jin, Byoungho; Song, Linfeng; Feng, Jing - In: Journal of fashion marketing and management 28 (2024) 3, pp. 444-459

Persistent link: https://www.econbiz.de/10015323560

The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)

Lee, Hanna; Xu, Yingjiao; Porterfield, Anne - In: Journal of fashion marketing and management 28 (2024) 6, pp. 1093-1112

Persistent link: https://www.econbiz.de/10015323670

Importance of AI attributes in Indian retail stores : a conjoint analysis approach

Srivastava, Kavita; Pal, Divyanshi - In: International journal of retail and distribution management 52 (2024) 3, pp. 355-371

Persistent link: https://www.econbiz.de/10014513282

The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)

Lee, Hanna; Xu, Yingjiao; Porterfield, Anne - In: Journal of Fashion Marketing and Management: An … 28 (2024) 6, pp. 1093-1112

Purpose Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can be influenced by their enduring chronic...

Persistent link: https://www.econbiz.de/10015350478

Virtual fitting room effect : moderating role of body mass index

Yang, Shuai; Xiong, Guiyang; Mao, Huifang; Ma, Minghui - In: Journal of marketing research 60 (2023) 6, pp. 1221-1241

Persistent link: https://www.econbiz.de/10014427569

The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist

Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023

Persistent link: https://www.econbiz.de/10013542108

Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Hwang, Chanmi; Jin, Byoungho; Song, Linfeng; Feng, Jing - In: Journal of Fashion Marketing and Management: An … 28 (2023) 3, pp. 444-459

fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM). Design … fitting room technology. Originality This research extends the TAM by adding antecedents to perceived usefulness in explaining …Purpose The purpose of this paper is to examine the factors that influence older adults' intention to use virtual …

Persistent link: https://www.econbiz.de/10015350502

Tendency to use the virtual fitting room in generation Y: Results of qualitative study

Moroz, Miroslaw - In: Foundations of Management 11 (2019) 1, pp. 239-254

abovementioned problem is the use of a virtual fitting room (VFR), which allows you to try on clothes in terms of size, fit, style …

Persistent link: https://www.econbiz.de/10012601085

Tendency to use the virtual fitting room in generation Y : results of qualitative study

Moroz, Miroslaw - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 239-254

abovementioned problem is the use of a virtual fitting room (VFR), which allows you to try on clothes in terms of size, fit, style …

Persistent link: https://www.econbiz.de/10012125099