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~subject:"Relationship marketing"
~person:"Barretta, Paul G."
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Barretta, Paul G.
Ruyter, Ko de
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International journal of internet marketing and advertising : IJIMA
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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