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anthropomorphism 1 avatars 1 eWOM 1 online product reviews 1 purchase intention 1 source credibility 1 virtual representation 1
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McGloin, Rory 1 Nowak, Kristine L. 1
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Societies 1
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The Influence of Peer Reviews on Source Credibility and Purchase Intention
Nowak, Kristine L.; McGloin, Rory - In: Societies 4 (2014) 4, pp. 689-705
Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent...
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