Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...

The literature on political socialization highlights the importance of parents and friends, but it is rare to find studies analyzing these socializing agents in the same model. In contrast, friends are often limited to one or a few friends that may not account for the actual effect of friends....