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  • Search: subject:"Virtuelle Gemeinschaft"
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Year of publication
Subject
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Social Web 24,722 Social web 24,722 Online-Marketing 7,405 Internet marketing 7,343 Consumer behaviour 7,194 Konsumentenverhalten 7,194 Soziales Netzwerk 2,996 Online retailing 2,949 Online-Handel 2,949 Social network 2,875 Beziehungsmarketing 2,735 Relationship marketing 2,735 Viral marketing 2,667 Virales Marketing 2,666 Electronic Commerce 2,553 E-commerce 2,490 Markenführung 2,110 Brand management 2,109 Social media 2,050 social media 1,942 Internet 1,772 Customer integration 1,523 Kundenintegration 1,523 Web 2.0 technologies 1,419 Web 2.0-Technologien 1,418 Digital platform 1,328 Digitale Plattform 1,328 Marketingmanagement 1,274 Marketing management 1,268 Markenimage 1,241 Brand image 1,235 Brand 1,128 Markenartikel 1,123 Social relations 992 Soziale Beziehungen 992 Digitalisierung 934 Advertising effects 926 Werbewirkung 926 Digitization 909 Wissensmanagement 865
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Online availability
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Undetermined 11,081 Free 5,929 CC license 658
Type of publication
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Article 18,016 Book / Working Paper 6,849 Journal 6
Type of publication (narrower categories)
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Article in journal 14,692 Aufsatz in Zeitschrift 14,692 Aufsatz im Buch 3,096 Book section 3,096 Graue Literatur 1,210 Non-commercial literature 1,210 Working Paper 960 Arbeitspapier 951 Collection of articles of several authors 436 Sammelwerk 436 Hochschulschrift 433 Case study 343 Fallstudie 343 Aufsatzsammlung 318 Thesis 230 Conference paper 224 Konferenzbeitrag 224 Ratgeber 119 Konferenzschrift 115 Guidebook 108 Collection of articles written by one author 50 Conference proceedings 50 Sammlung 50 Lehrbuch 48 Dissertation u.a. Prüfungsschriften 31 Textbook 31 Handbook 24 Handbuch 24 Glossar enthalten 18 Glossary included 18 Forschungsbericht 14 Amtsdruckschrift 12 Government document 12 Reprint 12 Interview 10 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7 Amtliche Publikation 4
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Language
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English 22,822 German 2,038 French 23 Polish 12 Spanish 8 Italian 3 Portuguese 3 Russian 2 Undetermined 2 Bosnian 1 Swedish 1
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Author
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Law, Rob 50 Tan, Yong 40 Dwivedi, Yogesh K. 39 Qiu, Liangfei 39 Kuchler, Theresa 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Bailey, Michael 32 Füller, Johann 32 Filieri, Raffaele 31 Hajli, Nick 28 Leimeister, Jan Marco 27 Ozuem, Wilson 27 Gu, Bin 26 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Krcmar, Helmut 23 Stephen, Andrew T. 23 Kummer, Michael E. 22 Allcott, Hunt 21 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Hollebeek, Linda D. 21 Petrova, Maria 21 Rita, Paulo 21 Sabatini, Fabio 21 Dennis, Alan 20 Gentzkow, Matthew Aaron 20 Haenlein, Michael 20 Pitt, Leyland F. 20 Vrontis, Demetris 20 Hinz, Oliver 19 Thaichon, Park 19 Agnihotri, Raj 18 Dhir, Amandeep 18 Enikolopov, Ruben 18 Ghose, Anindya 18 Hong, Yili 18 Kreutzer, Ralf T. 18
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Institution
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IGI Global 140 Springer Fachmedien Wiesbaden 73 National Bureau of Economic Research 62 European Commission / Joint Research Centre 21 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 9 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Information Resources Management Association 9 Nomos Verlagsgesellschaft 9 American Marketing Association 8 European Commission / Directorate-General for Education, Youth, Sport and Culture 8 European Institute for Gender Equality 8 OECD 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Springer-Verlag GmbH 7 India Centre for Migration (ICM) 6 Springer Gabler <Firma> 6 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 International Telecommunications Society 5 Technische Universität Dresden 5 epubli GmbH 5 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Springer International Publishing 4 Technische Universität Dresden / Fakultät für Informatik 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Chartered Institute of Public Relations 3
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Published in...
All
Journal of business research : JBR 552 Journal of retailing and consumer services 320 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 262 Information systems research : ISR 186 International journal of internet marketing and advertising : IJIMA 180 Tourism management : research, policies, practice 160 Journal of management information systems : JMIS 149 SpringerLink / Bücher 145 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 141 International journal of hospitality management 124 Electronic commerce research 114 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 114 International journal of business information systems : IJBIS 111 Business horizons 108 Psychology & marketing 108 Management science : journal of the Institute for Operations Research and the Management Sciences 107 Industrial marketing management : the international journal for industrial and high-tech firms 105 Journal of marketing communications 104 Journal of internet commerce 98 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 International journal of networking and virtual organisations : IJNVO 89 International journal of electronic marketing and retailing : IJEMR 85 Management information systems : mis quarterly 84 Marketing science 84 Journal of travel and tourism marketing 82 Cogent business & management 80 Journal of electronic commerce research : JECR 80 The journal of product & brand management 80 International journal of contemporary hospitality management 78 Journal of marketing management : MM 78 Springer eBook Collection 78 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 74 Journal of marketing 73 Journal of hospitality marketing & management 71 Journal of information & knowledge management : JIKM 69
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Source
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ECONIS (ZBW) 24,739 USB Cologne (EcoSocSci) 101 USB Cologne (business full texts) 16 EconStor 14 BASE 1
Showing 21 - 30 of 24,871
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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Home-country internet and immigrants' well-being
Yarkin, Alexander - 2025
This paper documents the effects of home-country Internet expansion on immigrants' health and subjective well-being (SWB). Combining data on SWB and health from the European Social Survey (ESS) with data on 3G and overall Internet expansion (ITU and Collins Batholomew), I find that immigrants'...
Persistent link: https://www.econbiz.de/10015329911
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Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10015327211
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10015327218
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Mobilized social capital and career success : a model of retrieval, referral, and reinforcement
Zhao, Helen H.; Liu, Shuning; Zheng, Xiaoming; Li, Ning; … - In: Journal of vocational behavior 157 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015386456
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Introduction to the special issue on content moderation on digital platforms
Badouard, Romain; Bellon, Anne - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-24
In this special issue, we refer to "content moderation" as the multi-dimensional process through which content produced by users is monitored, filtered, ordered, enhanced, monetised or deleted on social media platforms. This process encompasses a great diversity of actors who develop specific...
Persistent link: https://www.econbiz.de/10015372883
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The role of civil society organisations in co-regulating online hate speech in the EU : a bounded empowerment
Michalon, Barthélémy - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-29
Civil society organisations (CSOs) have been gradually expanding their role in monitoring the Code of Conduct jointly developed in 2016 by the European Commission and four large social media platforms to counter online hate speech. While their function was initially limited to collecting data...
Persistent link: https://www.econbiz.de/10015372897
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Aspirational platform governance : how creators legitimise content moderation through accusations of bias
Hallinan, Blake; Reynolds, C. J.; Kuperberg, Yehonatan; … - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-28
While content moderation began as a solution to online abuse, it has increasingly been framed as a source of abuse by a diverse coalition of users, civil society organisations, and politicians concerned with platform bias. The resulting crisis of legitimacy has motivated interest in more...
Persistent link: https://www.econbiz.de/10015372928
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The realm of digital content regulation as a social space : sociogenesis of moderation norms and policies on Twitch platform
Ferret, Nathan - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-25
This article seeks to explore the socio-demographic determinants underlying the engagement of moderators and the production of content moderation norms in the French Twitch scene. Using a mixed-method approach, it highlights gender, politicisation, social class, and social vulnerability...
Persistent link: https://www.econbiz.de/10015372961
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Analyzing social media activities of startups incubated in the business incubators of North East India
Hussain, Jamal; Barman, Himadri - In: Journal of small business strategy 35 (2025) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10015399096
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